Brand Story

Brand Story

Founded in 1985, dedicated to professional ODM services for mochi and jelly products

With the belief that "the bigger your heart is, the wider the world will be", Haohan not only manufactures products, but also creates new market possibilities with an infinitely extended corporate mindset and service spirit. We believe that true professionalism comes from unremitting innovation and the ultimate pursuit of details. Therefore, Haohan goes deep into the consumer market, listens to needs, and understands trends, turning every customer's desire for freshness and change into a practical and excellent product experience.


With advanced automated equipment, rigorous and efficient production processes, and an experienced R&D team, we have successfully developed a variety of top-quality baked cake crusts such as Triple Q Cake, Snowberry Girl, and Grass Daifuku, which not only lead the flavor innovation, but also enhance the international competitiveness of Taiwan's baking industry. We always adhere to the core concept of "innovation as the root, quality as the basis", from the strict selection of raw materials, production operations to the final quality control, every link is guided by professional attitude and corporate conscience, strive to do the best, and stick to the commitment to consumers and social responsibility.


Haohan knows that the power of a brand comes from constant self-transcendence and innovative transformation. We not only meet bulk demand with standardized processes, but are also good at tailoring product specifications, flavors and packaging designs based on the customer's market positioning to help customers create their own brand value. Today, Haohan's footprints have spread across Singapore, Europe, America and other regions. With professionalism and persistence, we have brought Taiwan's exquisite food to the world stage, allowing every friend who loves mochi to feel the care and touch from Haohan in every bite.

Business Philosophy

Business philosophy

Although Haohan has accumulated profound experience in food manufacturing in the field of mochi, we are never complacent. In terms of product development, we not only retain the traditional flavor, but also actively develop healthy and exquisite new flavors that meet the needs of modern consumers. In terms of production process, in addition to continuously absorbing international baking technology and participating in technical exchange seminars, we also introduce the most advanced automated production equipment in Japan. Haohan firmly believes that only by mastering key technologies and deeply listening to the voice of consumers in the market can we promote continuous product innovation, enrich flavor choices, and create solid brand value and meaning in the hearts of consumers.


Today, Haohan has stable export orders and its products are sold all over the world, allowing more overseas consumers to taste the delicious fruits of our professional technology. The support and love from home and abroad are the inexhaustible driving force for Haohan to stand on the international stage and continue to grow.


Haohan is based on professionalism and rigor, pursuing excellent quality, and has established a complete division of labor system from R&D, production, logistics to delivery. It has professional departments such as management, R&D, property management, procurement, production, packaging, logistics and business, and strictly controls every production link to thoroughly implement the quality management system. It is with this strict and efficient operating process that Haohan continues to implement the corporate spirit of "pursuing excellence and innovation without stopping."


Even though we have received recognition from government agencies and high praise from consumers, we still adhere to the business philosophy of "innovation as the root, quality as the basis", continue to pursue the quality goal of "hygiene, health, deliciousness, and exquisiteness", and inject more excellent value and heart into each product.